Atlas Gentech in New Zealand and Central Security Distribution in Australia re-brand as Wesco Anixter. Expect the same people, products, and services, says leadership, with FORTUNE 500 backing.
Atlas Gentech has rebranded as Wesco Anixter, with the rebrand and transition process to reflect the transition being undertaken by Australian partner Central Security Distribution (CSD) to the new brand.
“Over the coming months, we will continue to transition to the Wesco Anixter brand, said Atlas Gentech Director Andy Brown.
“You’ll see the same Atlas Gentech people, products and services you depend on supported by the power of Wesco Anixter, industry’s leading global supply chain solutions provider.”
“When you start seeing our bright green Wesco Anixter logo online, in the field and at your business, you’ll recognise the same outstanding Atlas Gentech people, products and services you already depend on – supported by the power of Wesco Anixter, industry’s leading global supply chain solutions provider,” Brown said.
“I am excited to announce that we are putting a fresh new face on Atlas Gentech, your trusted partner over the last 30 years for Security, Data and Communications solutions in New Zealand. Effective immediately, we are migrating to a new brand identity – Wesco Anixter – as we continue to partner with you to drive our mission to build, connect, power and protect the world.”
In 2020, Atlas Gentech’s parent company Anixter merged with Wesco Distribution to form a FORTUNE 500 company.
According to Brown, the new brand is uniquely positioned to provide the scale and resources of a global company with the local knowledge and in-country expertise required to help customers navigate current needs and achieve their goals.
“Please keep in mind that, irrespective of our new branding, the legal entity that governs commercial agreements and contracts for Atlas Gentech and/or Wesco Anixter will not change. Atlas Gentech (NZ) Limited will continue to be identified as the legal entity on invoices, quotes, purchase orders and other commercial documents,” he said.
“Thank you for your continued partnership as we leverage our scale, focus and speed to transform the way you do business and to support your success.”